What strategy does Your business need for Social Media?

Success on social media requires a completely different strategic approach to other channels such as Google Ads, website or print advertising. Every business is different, so it is about building a real connection with your customers, developing the right content, identifying the right approach, and working in the channels that bring the best results to your business, and that's exactly what we do!

Let BFF Media.ie work with you to choose a powerful strategy that will optimise your business profile and media activities. Together we will strengthen your online brand, send traffic to your website, get your phone ringing and professionally present a cohesive approach to getting your message heard, in order to achieve the results you want.

We offer advice on the structure of the landing pages on your website where we will direct traffic and are happy to communicate with your webmaster to achieve the desired results from that. If you don't have a website, we can build one for you or if you have one but don't have anyone looking after it for you at present, we can also take care of that for you. In other words, we can take care of every aspect of your online and social media presence in order to join the dots and have them all working towards the same goal - business growth.

We will provide you with monthly reports on the development of the strategy. We will discuss how best to tweek the approach to grow the results going forward. We will discuss the story (content) that your business wishes to present, and chart the progressive building of your brand.

You are the expert on your business, we are the experts on Social Media brand building, and together we will grow your customers into Best Friends Forever!

Social media is one of the most powerful marketing tools at your disposal. Your customers are using social media on a daily basis and it is essential that you keep them engaged and connected to your brand.

Facebook and Instagram are amongst the most popular social media platforms in the world, with more than 2.5 billion users. This means there are billions of eyes constantly scrolling through posts, videos, photos, status updates and advertising.

And when it comes to advertising, Facebook has one very important feature that determines its effectiveness in marketing. There is 100% user recognition forced by logging in to the platform. Because to this and regardless of the devices used, Facebook knows the interests of its users, what pages or posts they like, what attracts their attention, and in conjunction with the data users provide voluntarily when setting up an account, they also know their age, gender and where they live. This information allows you to be truly flexible with advertising targeting. Another strong point for using Facebook is the like and share aspect. When properly used this can multiply the reach of your post or advert, and is often seen by the recipient of the shared post as a recommendation.

Instagram is a visual platform. It gives you an opportunity to connect with your customers in a more personal way. The use of images and video can show the unique aspects of your business very effectually. Instagram is a quick and easy way to stay connected with your followers, and to update them on new products and promotions. High quality images and videos can express the finer details of your products in shorter time than text and leaves a longer lasting impression on the viewer. It is the perfect place to be creative when marketing your brand and is designed to boost audience engagement.

Everybody gets on board a good story, and Instagram stories that are interesting and eye catching are enjoyed and easily shared with likeminded people, which expands your social network. This in turn, drives new potential customers to your website and on to your store or showroom. Instagram develops brand awareness and familiarity with your brand and  products. It starts the building of confidence between your brand and the public. It opens up a line of communication and conversation that breaks down the initial barriers to a sale.

Instagram is an important piece of your social medial strategy. With a coherent brand plan across your social media and website platforms, a business can tell a powerful story of who they are, what they do and where they can be found, however, it all starts with a clear brand identity and a creative and well-designed approach to telling that story.

What you can expect from us:

Step 1: Initial consultation: We will discuss your expectation and choose the best strategy for your presence on social media.

Step 2: Once we have defined your social media goals, we will start planning and preparing.

Step 3: Set-up and launch.

Step 4: Ongoing Support. We will monitor your campaigns and are available for communication with you/your team for any adjustments to ensure the best results.

Our services:

  • Improve Social Media Strategy

Do you know how to plan your presence on social media? Do you have a profile, but you don’t know how to work on it? Let BFF Media help you choose a strategy that will optimise your media activities, strengthen your online brand, send traffic to your website and professionally present your brand to achieve the results you want

  • Fanpage Audit                                                                                                

First impressions matter. Don’t let confusing information or an unclear message of your brand affect your turnover and reputation. Attract customers with an on-point bio and graphics that appeal to their wants, needs and desires. Our detailed report will allow you to improve your brand image on social media.

  • Set & Optimse Facebook/Instagram Ad                        

Maximise your business with online marketing. We will help you direct your advertisement spend to the people who are looking for your goods and service and will help you reach the maximum amount of people while working within your advertising budget.

We can help you with your Advert design setting and graphics.


What types of businesses would benefit from a social media strategy?

Business Strategy

Structured Planning