Focus on Furniture

Welcome to our Focus on Furniture page.

Here we briefly look at the furniture retail business and share some up-to-date research on where and how your potential customers are looking for places to find the products they want and where to spend their money.

Over 60% of Irish adults use Social Media every single day. Our mission, should you decide to accept it, is to get your business right into their hands and before their eyes.

A good Social Media strategy is now recognised as the best advertising return on investment, or ‘bang for your buck’ as we used to say, however, that is actually only true if the strategy is the right one. For example, unless you are intimately familiar with the algorithms behind the Facebook engine, a marketing campaign can be hit or miss. How an advert campaign is set up, using the correct selection of available choices of categories to target and the type of advert to use, all play a critical part in its success. That’s why some people spend years studying the details in order to get it right.

What I can tell you is this:

The use of video on Social Media has already a proven track record.

Nothing helps your audience (potential customers) identify and relate to your business more than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you.

Here is an example of the type of video we can produce for your business.

Video is one of the top shared pieces of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others who they think it will be useful for or to illicit a similar reaction. This gives your message the opportunity to engage more potential customers. Such organic targeting of individuals means your content will naturally reach the right people if it’s effective in its messaging.

Video allows you to convey more information in less time, and more than just information.

 

Video is a more passive experience than reading text, it’s much easier for the audience to become immersed in what you’re conveying to them. This results in not only more information being conveyed but an emotional quality that’s near impossible to match in the written word.

And most important, Google loves video!

Google is designed to get the most relevant information to the user, the more informative Google deems the information or content, the more likely it is going to put it further up the user’s search results.

Video helps you stand out from the crowd.

There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:

  1. 90% of web consumers say that a video helps them make a decision to buy a business’ product or service

  2. 65% of executives who watch work-related videos visit the business’ website afterwards

  3. 64% of people who visit a business’ website are likely to buy their product after watching a video

  4. Estate agency listings that use video get over 400% more inquiries than those without video.

  5. According to Linkedin video improves Google search by as much as 80%

  6. According to eMarketer, 85% of customers are more likely to buy after watching a product video

  7. According to Forrester research, videos are 53% more likely to show up on the first page of Google

Here is another example of a video to encourage your viewers to visit your showroom.

Currently, 71% of companies plan to increase their video marketing budget — you still have the opportunity to stand out from the competition by making use of this powerful marketing tool.

Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them laugh—not to mention create a favourable and lasting impression.

Not only does a solid brand video act as a means to distil your message, it is also a statement to all those potential customers out there about how you’re aligned with them and that you’re the solution they’ve been searching for.

The use of video on social media advertising can be very effective. It allows the customer to get a sense of what products you have on offer, it can show the quality and attention to detail, it can express the standard of your furniture, and can give the impression that your showroom is a nice place to visit, and all that in approx a minute!

“Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip!” ~ Liraz Margalit Ph.D

Here is an example of how that might look on Facebook. We can be very targeted with who sees this video, regarding the age and gender profile, what their interests are and also their location.  We can also tell if they have been on your website before.

In addition:

BFF Media can offer you a redo of your website to tie in with your Social Media strategy, or work with your current webmaster to join all the dots.

We can give you statistics on your current web performance, including how much traffic your site is getting, where its coming from, how long the people are staying on your site, how many pages they are looking and most importantly, the bounce rate, which is what percentage land on your site and leave immediately. This information is critical and correcting it will lead to a high rank in Google search.

Website performance

In the example above, you can see that all the numbers have improved from the previous month, in fact, if you look closely at the percentage gains, you'll see that before any work was done to improve the website, it had a 100% bounce rate. That's simply shocking, and expensive!

They were getting traffic, but their message and the look of the website was all wrong for the visitors.  That's exactly what can happen when you pay for traffic and your branding and website image is wrong. It costs money, and for no return.

Competitors:

We can also look into how your competition are doing, what is their traffic, what search terms and key words are working for them, where is their traffic coming from etc. Information is the best tool for winning!

Call us now, and let's arrange an initial meeting to see if we can agree on a plan to move your business onto a new level of success.

Jim: 083 426 0706  or

Barbara 087 314 7113

Its worth a coffee and a chat don't you think?

Watch more videos HERE