Welcome to our Focus on Furniture page.
Here we briefly look at the furniture retail business and share some up-to-date research on where and how your potential customers are looking for places to find the products they want and where to spend their money.
Over 60% of Irish adults use Social Media every single day. Our mission, should you decide to accept it, is to get your business right into their hands and before their eyes.
A good Social Media strategy is now recognised as the best advertising return on investment, or ‘bang for your buck’ as we used to say, however, that is actually only true if the strategy is the right one. For example, unless you are intimately familiar with the algorithms behind the Facebook engine, a marketing campaign can be hit or miss. How an advert campaign is set up, using the correct selection of available choices of categories to target and the type of advert to use, all play a critical part in its success. That’s why some people spend years studying the details in order to get it right.
What I can tell you is this:
The use of video on Social Media has already a proven track record.
Nothing helps your audience (potential customers) identify and relate to your business more than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you.
Here is an example of the type of video we can produce for your business.
Video is one of the top shared pieces of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others who they think it will be useful for or to illicit a similar reaction. This gives your message the opportunity to engage more potential customers. Such organic targeting of individuals means your content will naturally reach the right people if it’s effective in its messaging.
Video allows you to convey more information in less time, and more than just information.
Video is a more passive experience than reading text, it’s much easier for the audience to become immersed in what you’re conveying to them. This results in not only more information being conveyed but an emotional quality that’s near impossible to match in the written word.
And most important, Google loves video!
Google is designed to get the most relevant information to the user, the more informative Google deems the information or content, the more likely it is going to put it further up the user’s search results.
Video helps you stand out from the crowd.
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:
90% of web consumers say that a video helps them make a decision to buy a business’ product or service
65% of executives who watch work-related videos visit the business’ website afterwards
64% of people who visit a business’ website are likely to buy their product after watching a video
Estate agency listings that use video get over 400% more inquiries than those without video.
According to Linkedin video improves Google search by as much as 80%
According to eMarketer, 85% of customers are more likely to buy after watching a product video
According to Forrester research, videos are 53% more likely to show up on the first page of Google